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BMW GROUP BECOMES A WORLD DESIGN PARTNER®
Montreal (Canada) – The International Council of Societies of Industrial Design (Icsid) is pleased to welcome BMW as a 2016 World Design Partner® – a strategic partnership initiative established to support Icsid’s international programming, including World Design Capital® (WDC).
BMW, the 2016 Supporting Partner, has been given the title of Official World Design Partner® and the WDC Taipei 2016 branding, visibility and promotional opportunities, recognition at and VIP invitations to Icsid and/or WDC Taipei 2016 events. In addition, an indoor auto display and VIP shuttle service will be organised by BMW Taiwan Importer, Pan German Motors Ltd, exclusively for the WDC Taipei 2016 International Design House Exhibition from 13 to 30 October 2016.
“We are delighted to welcome back BMW as a World Design Partner. They are a renowned design-led company that prides itself on its commitment to social responsibility," said Icsid President Mugendi M’Rithaa.
As an Icsid member and partner to both the World Design Capital Helsinki 2012 and World Design Capital Cape Town 2014, BMW Group is pleased to continue their partnership with Icsid through its BMW Taiwan Importer, Pan German Motors Ltd, this year.
In WDC Cape Town 2014, BMW (South Africa) provided a fleet of vehicles for use by the Cape Town design team and Icsid VIPs. BMW also produced an outdoor display of its two zero emission vehicles, the BMW i3 and i8, which represent the future of environmentally friendly transportation. www.bmw.co.za
Icsid’s World Design Partner® Programme (WDPP) is an opportunity for design-led companies to showcase the importance of design for good business and the power of responsible behaviour for brand enhancement. The WDPP provides companies with the opportunity to position themselves as leaders in design and innovation, showcase their brand in markets around the world, align with other well-established design effective brands and contribute to community building initiatives. In addition to World Design Capital®, World Design Partners® can also support other Icsid projects, including World Design Impact Prize, Icsid Interdesign™ and World Industrial Design Day.
For more details about the WDPP, please contact Allison DaCosta.
Augie Van Biljouw
Director of Communications
t: +1 514 448 4949 ext. 228
Pan German Motors Ltd
Rex Chang, Public Relations Specialist BMW Automobiles
About the International Council of Societies of Industrial Design (Icsid)
The International Council of Societies of Industrial Design (Icsid) is a non-profit organisation that protects and promotes the interests of the profession of industrial design. Founded in 1957, Icsid serves as a unified voice of over 50 nations through which members can express their views and be heard on an international platform.
The special fascination of the BMW Group not only lies in its products and technology, but also in the company’s history, written by inventors, pioneers and brilliant designers. Today, the BMW Group, with its 30 production and assembly facilities in 14 countries as well as a global sales network, is the world’s leading manufacturer of premium automobiles and motorcycles, and provider of premium financial and mobility services.
About the World Design Capital® (WDC)
The World Design Capital® (WDC) is designated by Icsid every two years to recognize a city’s innovative use of design for economic, social, and cultural development and to showcase effective design-led revitalization strategies and projects from which other cities can benefit. Past cities to hold the WDC title include Torino (Italy) in 2008, Seoul (South Korea) in 2010, Helsinki (Finland) in 2012, and Cape Town (South Africa) in 2014. Taipei (Taiwan, Chinese Taipei) holds the title for 2016, and Mexico City was named WDC 2018.
More info :What is World Design Partner® Programme ?
WDC Taipei 2016