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2014-11-11

WDC Taipei 2016 Design Ambassadors

For WDC 2016, Taipei has invited 10 iconic Taiwanese designers from different fields, including graphic design, branding, product design, architecture, and public art, to act as WDC Taipei 2016 Design Ambassadors. The designers—Wang Zhi-Hong, Milly, Akibo Lee, Alain Lee, Biaugust (Owen Chuang and Cloud Lu), Leslie Chan, Jun-Liang Chen, Andrew Wong, Aaron Nieh and Shu-Chang Kung—are participating in the visual design of WDC 2016. From their 10 designs, you can see the different styles and characteristics of the designers, and their interpretations of Taipei. In the future, their designs will be applied to all kinds of promotion materials to create a variety of visual impressions and to attract the attention of people around the world. The Design Ambassadors will add more innovative energy and sparkle to World Design Capital Taipei 2016.

Wang-Zhi-Hong

Urban Design is a complex issue. In the process of transformation, we have to face many difficult questions. However, every individual has his or her opportunity to make a difference and contribute by providing their perspectives to make the city a better place. As with geometric figures, when we create more nodes, we get closer to our ideals.

Wang Zhi-Hong

Wang Zhi-Hong, graphic designer, born in 1975 in Taipei. In 1995 he graduated from the Department of Advertisement Design at Fu-Hsin Trade and Arts School. He started his studio in 2000. In 2008 and 2012 he collaborated with trade publishers to launch his imprints “Insight” and “Source,” featuring translated titles on art and design, such as works by ​and on ​Kashiwa Sato, Nobuyoshi Araki, Kenya Hara, Taku Satoh, Yayoi Kusama, Tadanori Yokoo​​, Takuma Nakahira, Kishin Shinoyama, COMME des GARÇONS, Yohji Yamamoto, Eiko Hosoe, Shinro Ohtake, Yurie Nagashima and Otl Aicher. A six-time winner of Golden Butterfly Awards, Taiwan’s highest honor for excellence in book design, he has received many international awards and recognitions, including Kaoru Kasai’s Choice Award and Silver Awards from the HKDA Global Design Awards, ​Best ​​Book Design from the Paju Book Awards, and ​Excellent Works from the Tokyo Type Directors Club Annual Awards.

Milly tries to capture daily life in Taipei by collecting wonderful little things that have warmth, including nice food, boutique shops, and convenient transportation. In this way the past and the present are blended into our daily life.

By going with the designer, we can observe the friendly city and walk into the back streets to find a different scenario: Delicious cake, great beer, the best coffee in the world, distinctive street food and memorable tea culture. A No. 307 bus, the flower market in Neihu, a picnic, a popular bakery, and so on. Beyond the famous landmarks, it is the little things that can truly touch people’s hearts.

The designer moves life in Taipei onto the canvas, painting in a unique color taken from the blue and white porcelain, and representing Chinese culture and the Eastern spirit.

Stepping into the nooks and corners of the city, the flower inside your heart will bloom with the city.

Milly

Milly is renowned as a graphic writer and Zakka writer. She is also art and creative director of an international cultural and creative design company, and an illustrator for Taiwan’s four most widely circulated newspapers. She is fond of Japanese groceries, striped shirts, and uniquely observing Japan’s cultural and creative art skills. She is always looking for simple and pure styles of art when traveling. After years of operating a Zakka e-shop, she opened a physical store—“Warm Goods” in 2012. The store, located in a remodeled 60-year-old house, displays a variety of hand-made household items in Japanese style. The attitude of being in no hurry to sell, but delightedly waiting for destined buyers, which is in keeping with Milly’s philosophy of life, vastly influences consumers’ exploration of urban life and aesthetic experience.

Milly
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The city is constructed by design. Design can be regarded as molecules, and different combinations of molecules create the distinct characteristics of city.

The beauty and wonder of a city can’t be conveyed fully by any intermediary alone. You need to experience and appreciate the city in person.
The designers use a series of photographs to convey four different aspects of Taipei: culture, modernity, vibration and environment. By creating misty images which are too vague for one to be able to see the whole picture, the designers try to convey the message that you have to feel the design capital in person or you will not feel the authentic Taipei.

Biaugust

Designers Owen Chuang and Cloud Lu were both born in August, so they named their co-founded company “Biaugust” to convey their characteristic and passion towards design as the August sun. After completing their foreign education in Japan 2005, both of them returned to Taiwan as graphic designers and achieved several outstanding successes. Both designers are working with diverse topics and art mediums. They successfully developed their own unique design style and perspective through numerous art exhibitions around the world. Their talents have attracted a large worldwide audience. Biaugust has been honored with many domestic and international design awards and their creativity has been recognized by Hermès. The window display collaboration with Hermès has further broadened their design horizons. Biaugust’s core concept and philosophy are targeted on “Life and Emotion.” In most of their art projects, by blending their feelings and detailed observations of life into their design work they give soul to their creations. Owen and Cloud are always seeking possible connections to convey their design elements and approaches, from fashion design, furniture design, product design, and interior design to installation art. Biaugust Deco is an essential designer brand providing people with life experiences and definition.

“Faithful hand, regarded as a hand grasping the precious truth of Buddha.” From A Dictionary of Chinese Buddhist Terms.

A Faithful design should be a design made without too much speculation. By racking one’s brains and overdesigning one may stray from the original purpose of polishing the work. In contrast, a paper airplane made by folding a sheet of paper chosen at random can carry boundless hope and the infinite possibilities of design. By making a paper plane, you can convey messages and intentions of love and goodwill. The designer uses the radial creases resulting from folding paper to make a plane to symbolize that the WDC event carries the expectations of citizens. At the same time, citizens can be motivated to share in and learn about the remarkable changes wrought by WDC. Just like a sincere and pure children’s paper plane, together we can fulfill the ideal of a city without borders. Serendipitous Design, Adaptive City.

Alain LEE
Design director / PEGATRON Group.

Joined ASUS in 2001. Lee led the design team to win four major international industrial design awards (iF Design Award, red dot Design Award, IDEA Design Award, G-Mark Design Award). He was the first designer in the ASUS group’s history to win an iF award. In 2008, Lee led several leading members of the design team in transferring to the world-renowned PEGATRON Group, where he took charge of the industrial design department and established the luxury product line PEGACASA (IT and non-IT products) in 2010.

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Akibo Lee

We Love Taipei Team is a series of works that Akibo created for Taipei’s new children’s amusement park. The works comprise a treasure dream airship, a treasure hunting motorcycle, and the Taipei Treasure Hunting Team, which includes a captain and other team members. The We Love Taipei Team patrols the park and leads people to pursue wisdom, courage, hope, treasure and dreams.

Akibo Lee

A designer and an artist, Akibo has designed many popular music albums in Taiwan, including the records of Bobby Chen, Wu Bai, Lo Ta-yu, A-mei, and Mayday. He is also actively involved in digital art, and has exhibited in Taipei, Hong Kong, Shanghai, Tokyo, and New York. In recent years, Akibo’s robot series has expanded from its former pure art category into cross-disciplinary collaborations with commercial brands, performance art, and public art. Recipient of the 2007 Creative Commercial Award, 2008 2nd Public Art Award Best Innovation, and 2012 3rd Public Art Award Best Public Participation, Akibo was also artistic director of the opening ceremony for the 2009 World Games in Kaohsiung and the 2010 Taipei Lantern Festival’s grand-scale projection show, and curator of the 2011 International Graphic Design Exhibition—“Intertidal Age” (part of the 2011 Taipei World Design Expo).

Becoming World Design Capital changes the angle from which people in Taipei see the world. Inheriting abundant Chinese culture, Taipei creates diverse fashions and creative texts that deeply affect us. Design sketches the blueprint of the city and creates a broad path for tomorrow. Let us be touched by the happiness of living in Taipei.

Jun-Liang CHEN

One of the leading designers in Taiwan, currently the General Manager of FreeImage Inc., CEO of the Asian Culture and Arts Development Association, and lecturing at numerous universities. Considered a poet–designer, his works are known for his application of the art of Chinese calligraphy and modern representation of ancient Eastern images and totems. Through his unique writing style and inner Zen vision, he creates a world with simplicity but full of complexity, that becomes the signature of his works. In recent years, he has been curating exhibitions both locally and internationally. He is also heavily involved in creative cultural projects. His dialogue between art and daily life has made a major impact on Taiwan.

Jun-Liang CHEN
Leslie Chan

Under the theme of Adaptive City – Design in Motion, the designer applies the concept of the Magic Cube, which has multiple combinations and vibrant colors. The cube contains a wealth of possibilities while remaining in a state of balance. By using the cube as a metaphor, the designer conveys the message that Taipei will improve citizens’ quality of life through design thinking in urban development.

Leslie Chan

Born in Hong Kong, 1963. He established his own graphic design company in Taiwan in 1991. He is actively involved in several expert committees and is a past president of the Taiwan Poster Design Association. Chan has received more than 450 Taiwan and international design awards include a Mayor of the City of Brno Award at the 20th International Biennale of Graphic Design Brno, Czech Republic; a Grand Prize at the 5th Seoul Triennial Exhibition of Asia Graphic Poster, South Korea; a Grand Prize and Best of the Best at red dot Communication Design Award, Germany; a Grand Award, Judges’ Award and Gold Awards at the 7th Associação de Designers de Macau Competition, Macau; the Outstanding Greater China Design Award, Judges’ Award, Silver Award and Bronze Awards at the HKDA Show, Hong Kong; and a Gold Award at the 2006 Taiwan Design Awards. He also has had design works selected in Warsaw, Chaumont, Lathi, Helsinki, Moscow, Mexico, Toyama, Colorado, Chicago, Slovakia, Tehran and Shenzhen.

Taipei results from the totality of culture, history and society. The different elements heap up and add up. Taipei is beautiful because it is complicated but interesting. Taipei is authentic because it has diverse conflicts but people in Taipei are compassionate and willing to understand each other.

The designer uses a décollage technique, trying to capture and integrate multiple coexisting pasts, presents and futures that have enriched nourished and inspired us, or that continue to do so.

Andrew Wong

Andrew Wong is co-founder of Onion Design Associates, a multi-disciplinary design studio in Taipei, Taiwan. He cultivated a passion for typography while studying graphic design at the University of Houston, and has worked in Houston, his native Hong Kong and his current base of Taipei, where he has lived since 1997. When he’s not teaching typography at Taipei’s prestigious Xue Xue Institute or leading his team at Onion on a wide range of both commercial and non-profit projects, Andrew exerts his creative whims with Tien Tien Circle Creatives, a group of artists, architects and designers devoted to exploring the connections between design, modern society, and interior spaces.

Andrew Wong
Aaron Nieh

Every city has its own cultural veins, depth and creativity.

As a designer, there is a limitless space for imagination behind what you see. No matter whether it is good or bad, or things waiting to be changed, Taipei provides us with plenty of stimulation and opportunities for creativity. How about you? How do you imagine the city and join in the creative process for the city where you live and work?

Aaron Nieh
Another /Way of Seeing

Aaron Nieh began his career with his talent for writing, and then became involved in visual arts, performances and exhibitions with a unique set of senses and sensitivities. Aaron deals with details subtly, yet his visual presentation is highly provocative and ambitious. Since 2002, he has brought novel imagination and shaped a new landscape in the Mandarin pop music industry, as well as in the worlds of publishing and the performing arts. Since 2009, he has interpreted and creatively directed to a greater extent from the initial stages of projects. He exercises highly skilled and yet graceful control over all imagery, symbols and materials, and has crafted a new perspective for audiences to view and understand graphic design. He has been an AGI member since 2012, and was a jury member for the red dot Design Awards in 2013. He has had four books published: The End of Innocence, Signature Work Yet to Come, FW: The End of Innocence, and Nonsense. He has also served as managing editor for two books: Japanese photographer Eiki Mori’s tokyo boy alone, and No. 223 by the Beijing photographer No. 223. Currently he runs his own design company, Aaron Nieh Workshop.

I try to observe the city’s visible and invisible “public” and “private” faces through a variety of gazes. In this way, vitality emerges from the images of life, and is in dialogue with the city’s natural landscape. The different aspects and dimensions of Taipei: history, life, and space complexly echo the rhythms of Taipei’s landscape with the development of all sorts of locations and events, the intertwining of urban movement, the anchoring effect of ordinary citizens, the inspiration of Internet empowerment in everyday life, and so on. An ordinary but magnificent city takes shape.

Shu-Chang Kung

Shu-Chang Kung received M.Arch (1992) and M.Des. (1993) from GSD, Harvard University, USA. In 1997, Kung established AURA Architects & Associates in Taipei. The works of AURA always challenge the duality and dialogue between architecture and natural organisms in different scales, materials or site situations. Currently Kung is associate professor and director at the Graduate Institute of Architecture, National Chiao Tung University, Taiwan. His recent works have received many awards: The Special Jury Award at the TID Awards (2007/2008/2009), iF Communication Design Award (2007), Honorable Mention at the Far Eastern School Architectural Design Awards (2005). Shu-Chang Kung has actively participated in various exhibitions, conferences and lectures in the artistic and cultural world. He served as chief curator for the “Pavilion for Taipei Exhibits” at the Hong Kong and Shenzhen Bi-City Biennale of Urbanism/Architecture in 2011–12, and for the “Adaptive City – 2013 Taipei Design & City Exhibition” for World Design Capital 2016.

Shu-Chang Kung
ICSID

Advisor

台北市文化局

Organizer

Executive Organizer

Executive
Organizer

Executive Organizer

Official World
Design Partners®

Official World Design Partner®

WDC Taipei 2016
City Partner

City Partner